Hello – my name is Adam LeRoy, and I’m an SEO professional based in Boulder County, Colorado with over a decade of experience crafting strategies that boost organic traffic and conversions.

My foundation in writing and communication was sharpened at Florida Atlantic University, where I developed the creative and technical writing skills that now drive my success as a content strategist and SEO copywriter.

Over the years, I’ve worked with private aviation and e-commerce businesses to create optimized, engaging content backed by deep technical SEO insights.

Most recently, I served as Director of Marketing at Air Charter Advisors, where I created and executed content strategies, site audits, and SEO campaigns that doubled organic leads year over year.

Prior to that, I was the Writing Process Manager for Systemax, working in the Creative Department and overseeing the production writing team for the TigerDirect, CompUSA, and Circuit City websites.

Expertise & Skills

Strategy & Analysis

  • SEO audits & roadmap development
  • Keyword research & topic clustering
  • Competitive gap analysis

Content & CRO

  • Content marketing plans & editorial calendars
  • On-page optimization (titles, schema, UX copy)
  • A/B testing for headlines, layouts, CTAs

Technical SEO & Performance

  • Site architecture & silo structuring
  • Core Web Vitals optimization & PageSpeed improvements
  • Crawl budget management & XML sitemaps

Outreach & Link Building

  • High-quality backlink acquisition
  • Strategic partnerships
  • Local SEO & Google Business Profile optimization

Tools I Love

Google Analytics · Search Console · SEMrush · Ahrefs · Screaming Frog · Moz · Excel & Data Studio

Featured Work

Here are a few highlights from my portfolio.

  • Private Jet Charter Revamp: Overhauled site structure and content as the SEO Manager for a luxury charter firm, driving a 1,500% increase in organic traffic and a 1,000% increase in requests within the first 4 years.
  • Local SEO Campaign: Developed multiple geographically-targeted websites to rank in local search—without a local address or phone number—while increasing traffic to dozens of sites by more than 200%, and improving lead form submissions by 100% across the board.
  • E-commerce Content Production: Implemented an optimized delivery strategy that increased content production by more than 60% across 3 major e-commerce channels while maintaining a sub-1% error rate.

See More Case Studies →

Let’s Talk

Whether you’re launching a new site, refreshing your existing presence, or need a full-blown SEO overhaul, I can help you achieve measurable growth.

Ready to elevate your search performance?
Book a Free Consultation · Connect on LinkedIn

This site is non-commercial and used as a personal portfolio & blog, with no products or services available for sale