Accelerated Mobile Pages (AMP) was once considered a vital component of mobile web optimization. Introduced by Google in 2015, AMP was designed to deliver fast-loading mobile content with stripped-down HTML and limited use of JavaScript. Early adoption was driven by its ability to secure favorable placement in features like the Google Top Stories carousel. However, […]
Category: Blog
Beyond Rankings: How to Measure True SEO Success
For too long, SEO success was narrowly defined by keyword rankings—securing the top spot for high-volume terms once promised organic traffic, and with it, business growth. Yet search engines and user behavior have evolved. Today’s search landscape integrates AI-driven results, featured snippets, zero-click SERPs, and conversational interfaces. Consequently, chasing position #1 without considering what happens […]
Evolution of Intent: Google’s Journey from Keywords to Language-Model Search
In the early days of search, Google’s algorithm largely rewarded exact-match keywords and domain names packed with target phrases; over time, search has evolved to prioritize user intent, context, and content quality. Today’s landscape blends traditional organic listings with AI-generated summaries and chat interfaces, meaning that SEO practitioners must understand not only what users type, […]
Why I Still Use Screaming Frog in Every SEO Project (and You Should Too)
The Screaming Frog SEO Spider is a desktop application that crawls websites similarly to how Googlebot does, extracting on-page and technical data for comprehensive SEO audits. Available for Windows, macOS, and Linux, it can crawl up to 500 URLs for free; purchasing a license (£199/year) removes this limit and unlocks advanced features like custom source […]