Tag: Tools

Why Every Campaign Starts with a Technical SEO Audit

A comprehensive technical audit is the indispensable first step in any modern SEO campaign. Audits uncover foundational issues—crawlability, indexation, site speed, mobile compatibility, security, and structural markup—that block search engine access, hamper performance, and reduce user satisfaction. Every robust SEO campaign should start with a technical audit—a systematic examination of the site’s infrastructure to ensure […]

Beyond Rankings: How to Measure True SEO Success

For too long, SEO success was narrowly defined by keyword rankings—securing the top spot for high-volume terms once promised organic traffic, and with it, business growth. Yet search engines and user behavior have evolved. Today’s search landscape integrates AI-driven results, featured snippets, zero-click SERPs, and conversational interfaces. Consequently, chasing position #1 without considering what happens […]

Why I Still Use Screaming Frog in Every SEO Project (and You Should Too)

The Screaming Frog SEO Spider is a desktop application that crawls websites similarly to how Googlebot does, extracting on-page and technical data for comprehensive SEO audits. Available for Windows, macOS, and Linux, it can crawl up to 500 URLs for free; purchasing a license (£199/year) removes this limit and unlocks advanced features like custom source […]